As summer soars on, planning to take our
meals outside of the confines of four walls is inevitable,
however hosting the
perfect picnic is something many people & brands alike, try and fail at,
sometimes heroically and other times abysmally. The White Company, unsurprisingly however, organised the
ultimate summer soiree that put any previous picnic parties to shame.
On a delightfully sunny London day, The
White Company showed myself, and the world (in fact) how to
really throw an exceptionally refined Summer Picnic!
Held in the ever picturesque grounds
of the majestic Eltham Palace, which I was driven to in complimentary The
White Company taxis, no less, there was not one singular thing I could fault The White Company brand on!
continued style and attention to the smallest of details literally makes me giddy, just thinking about it!
The White Company’s official goal for it’s annual Summer Entertaining
event, was to bring together some of their favourite publishers, writers and
content producers to a real spring picnic, all the whilst showing off their
wide range of shoppable outdoor décor, with fun activities, elevated beverages and crowd pleasing food provided by Tim Maddams, former Head Chef at The River
The food table was covered in wood crates,
boxes and trays with sprinkles of the typical The White Company aesthetics –
white serving pieces and pots for a touch of modern contrasting and spread
across the green grass areas were layers of blankets strategically placed underneath
a variety of mixed print pillows, gorgeous picnic hampers and lanterns to make the
event feel like a real sophisticated “picnic in the park.”
I am honestly even more obsessed with The White Company now and I hope to work with them again.
Have you ever shopped at The White Company? Can you share some of your favourite items with me below?
Taken from Snapchat: ChloePierreLDN
Written originally by Chloe Pierre for Your Coffee Break Magazine & adapted for Chloepierre.com