I love Warehouse!
Earlier this year, I visited Warehouse’s showroom to see the next season’s collection (AW13) and I was pretty much drooling all over it! There was definitely over 10 key pieces, which I felt needed to be in my wardrobe and probably yours too.
These stunning statement pieces which include tailored coats to cool winter jackets, ripped jeans, a fur gilet and beautiful accessories, are bound to style you gorgeous, from head to toe & from the office to the bar.
So when I was invited down to Warehouse’s Blogger’s breakfast at the flagship Oxford Circus store, to help promote the labels’ Style Me If You Can campaign, of course, I immediately said yes!
So to fill you in just a tad, Warehouse’s Style Me If You Can campaign follows a typically stylish girl throughout one day in her jam packed urban life.
To support the Warehouse 90 minute delivery service we took a sneak peek into ‘The Warehouse girl’s’ urban life including her change 9 times, every 90 minutes. Each time, a new outfit was delivered to suit the mood she was in and her plans for the day.
Check out Warehouse’s flash mob video to celebrate the launch of the STYLE ME IF YOU CAN campaign below.
Each enviable look was styled by Warehouse’s loyal customers via a competition hosted via the site warehouse.co.uk earlier in the year. Finally, 9 winning looks were chosen from thousands of entries featuring key AW13 pieces and trends. Now, Warehouse has turned their customer’s into stylist’s, with the pleasure of seeing their name(s) credited in both the film & print campaign.
The shoppable short film, directed by Danny Sangra, is available to view now on the Warehouse website and social media.
At the breakfast, I can report that all garments were extremely wearable, versatile and affordable. I want them all!
To me, this collection is a clear statement that says “I love me right now and I’ve got to go!”
I fell in love with the soft and chic, Warehouse Dungarees which I personally would be happy wearing to a job interview, teamed with a matching white collar shirt.
Why don’t you get involved now and start reinforcing the Warehouse “accessible fashion” message via the mobile app?
Below are my favourite looks from the STYLE ME IF YOU CAN Campaign along with images from the Blogger’s Breakfast.
Tell me what your favourite look from the campaign is in the comments below.
CP & CR