Swedish Hasbeens Launch East Ldn PopUp – Sweden Calling

On Thursday evening I was invited to attend & celebrate the launch of Swedish Hasbeens new popup store, Sweden Calling, in the heart of East London, Brick Lane. 

The intimate event with live music played on a piano, with beers for beverages and burgers, chips and strawberries for food, was a successful yet understated move for the much loved brand.

I personally loved every minute and almost immediately fell in love with their SS13 retro Papillon & the black Heart Sandal styles.

Can you believe I spent over an hour trying on three different pairs?

Then I had to leave without one single pair of shoes, as my overheads are racking up this month due to driving and funeral arrangements for my Grandfather. 

But I will be back and will get a pair of Swedish Hasbeens!

If you fancy taking a stroll down Brick Lane this weekend do pop into Sweden Calling, I hear they’ll have new arrivals from another Swedish brand Jumperfabriken which looks equally as tempting! I doubt you’ll leave without one full outfit!

Tweet me with the hashtag #swedencalling if you happen pop in!

Check out my video of the event here

Thanks to Varg PR & Tove x

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