On Thursday evening I was invited to attend & celebrate the launch of Swedish Hasbeens new popup store, Sweden Calling, in the heart of East London, Brick Lane.
The intimate event with live music played on a piano, with beers for beverages and burgers, chips and strawberries for food, was a successful yet understated move for the much loved brand.
I personally loved every minute and almost immediately fell in love with their SS13 retro Papillon & the black Heart Sandal styles.
Can you believe I spent over an hour trying on three different pairs?
Then I had to leave without one single pair of shoes, as my overheads are racking up this month due to driving and funeral arrangements for my Grandfather.
But I will be back and will get a pair of Swedish Hasbeens!
If you fancy taking a stroll down Brick Lane this weekend do pop into Sweden Calling, I hear they’ll have new arrivals from another Swedish brand Jumperfabriken which looks equally as tempting! I doubt you’ll leave without one full outfit!
Tweet me with the hashtag #swedencalling if you happen pop in!
Check out my video of the event here
Thanks to Varg PR & Tove x