On exiting Canary Wharf tube station around 9.40am this morning, I was slightly baffled by the humongous ‘pimped out’ double decker which greeted me.
Excited by the sheer aura and unmissable sight of this large, monogram wrapped, double decker bus, I quickly jumped on board and introduced myself to the lovely Halpern PR team, who I’ve been patiently waiting to meet for ages!
The MCM Brand Experience is visiting London between 5-17th July to celebrate the brand’s ongoing commitment to travel with the third edition of their logo branded mobile project.
The mobile project which takes it firm in an iconic MCM Cognac Visetos logo wrapped, British Route master, will be travelling through London’s most renowned streets after its recent adventures in Berlin & Hong Kong.
The iconic bus offers passers by an experience of the brands extensive history, lifestyle and most importantly (in my opinion) a glimpse of the new collection, exclusive to Harrods.
And guess what…. I’ve been invited to Individualism x MCM’s’s event tonight at Shoreditch Box Park woo hoo!!!
Please visit http://www.mcmworldwide.com/BrandExperience for further information