Start London x James Long

Fashion East x Start London Presents James Long SS2012 Collection

Back in April, Fashion East & Start London invited me down to a sneak preview of the James Long Spring Summer collection, now available at

The collection was simply gorgeous! If you love embellishment and superior textures, James Long is your go to designer. Basically, the collection speaks for itself as you can see above.

On a high from viewing the James Long collection, I proceeded on to viewing the other gorgeous designer pieces Start London stocks. All I can say is that I was in absolute Fashion heaven!

I had a great time looking at the Chloe & Cutler & Gross collection which was breathtaking. Just look at their shades… need I say, they’re all handmade in the original London Cutler & Gross factory.

Maison Martin Margiela Shades

Loved this display – I’ve names it ‘Spinning Disco Kicks’

Handsome Swimwear & Paige Denim

‘Brand to The Stars’ – Equipment Shirt

‘Zoe gets Lacy’ Zoe Jordan

Neon Brights

The beautiful Brix Start Smith 

START-LONDON – ‘Never A Front’


*Thanks to Start London, Fashion East & Spenser from Start-London’s Womenswear PR Team* xo

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