18 September 2017

Which Breakfast Tribe Are You In?


Some say it's the most important meal of the day but what do you think?


For years...most of my teenage and adult life, I have left breakfast out of diet and daily routine, simply down to lack of time in the morning, being a lover of my hard-earned sleep and the remaining time, purely out of sure laziness.

And when I do have breakfast, you can bet your bottom dollar that I wont have cereal... I just dont like milk like that. Whilst I wish I could say I am lactose intolerant, truly, it just makes me feel queasy, I dont like the taste and I'd much prefer a weight-hiking pastry or a hot, savoury breakfast i.e a fry up...without the fried food LOL. Mental, right? 


Earlier this year, Milk&More conducted research in which they have recently revealed how different areas of the country choose to eat the most important meal of the day – and the differences could not be more striking. 

For example, residents of south-west London are far more likely to have an egg-based breakfast – indicating a penchant for a nutritious protein-filled start to the day.  This part of the country purchases four times more eggs than any other. On the other side of the nation, South Wales is the epicentre of the Great British fry-up, with the most number of orders for bacon.


Milk&More found that us Brits are divided into five Breakfast Tribes, according to the local milkman service Milk&More. 

The five Breakfast Tribes and their respective foods are:
1.       Protein Packed – Eggs and traditional fry-ups
2.       The Quickie – quick-fix foods such as cereal and toast
3.       Healthy – fruit salads, juices and smoothies
4.       Long-lasting – slow release foods such as oats and porridge
5.       On-the-go – bakery items, yoghurt drinks and biscuits

Residents of south-west London are far more likely to have an egg-based breakfast – indicating a penchant for a nutritious protein-filled start to the day.  This part of the country purchases four times more eggs than any other. On the other side of the nation, South Wales is the epicentre of the great British fry-up, with the most number of orders for bacon.

The title for the healthiest region of the U.K. goes to Hertfordshire, with the county’s residents stocking up on fruit and veg, we assume this region is keen on smoothies and fruit salads - This supports the findings by the Family Food Survey 2015[ii] that shows increases in purchases of fruit and vegetables between 2012 and 2015.

Those living on the Isle of Wight  are the most likely to consume a sensible energy-boosting breakfast, which provides a steady flow of energy through the morning. The demand for oats are the highest in this region, with traditional oats twice as popular as the flavoured varieties.

And it seems that many residents in London, Kent and Essex lead some of the busiest lives in the country, as reflected in their propensity to purchase on-to-go - That's me.

So I want to ask, which breakfast tribe are you in? 

CP xo


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