Hey you! Don't be down about yourself and your curves, instead, embrace them and show yourself (and them) some healthy amounts of love!
Starting with this post, which proves that with a little determination, 'we' can change the industry's we spend money in and make rich! We can influence them to show us what we want to see, and that's ultimately, models and influencers who look like us! Even if they are hella beautiful and little bit more doe eyed and leggier than your average woman next door!
Last month (4th April 2016) Selfridges, a store I am ashamed to say I haven't visited in months, opened it's famous doors to reveal the new and extraordinary 37,00 sq. ft Body Studio - a new holistic fashion and accessories destination created for women to promote and celebrate mind and body wellness. And alongside this, launched it's very first 'EveryBody campaign' - A body positive and diverse campaign celebrating women of all different sizes and body types.
The Selfridges Body Studio showcases, for the first time ever in a single retail space, all bodywear categories from lingerie to athleisure, in a range of sizes and price range, a unique customer service proposition, as the first part of the £300m investment pledge made by Selfridges to transform the Eastern side of it's historic store.
What struck a cord for me, was I noticed one of the models looked familiar, and I was right! Fronting the campaign was model Mahalia Handley, a regular on my Instagram feed as well as being a curvy and brown girl, like me! I was delighted for her, for us, the community and body positivity in the UK on a whole! We are getting there people!
Thanks to Mahalia's wonderful team at Bridge Models (my favourite curve agency - ssh!) I managed to get a few questions answered by the rising star and curve beauty, on what she thinks about the EveryBody Campaign & what being curvy means to her!
How do you feel to be part of the Selfridges Body Studio campaign?
Mahalia: I feel empowered and courageous. I am extremely proud to be in a campaign that is breaking down
barriers and showcasing different body shapes and ethnicity. It’s a very strong message of unity to
Selfridges say that “The Body Studio, will celebrate the new female; her strength, her confidence
and her body.” What are your thoughts on that?
Mahalia: I strongly support this motto, a campaign and a brand that celebrates the body, the female anatomy
and welcomes every type of body shape is what we have all been waiting for. I think that women will
feel empowered, sexy, and confident in what they find at the body studio. There is literally
something for every individual and that’s the beauty of it. I think it’s going to redefine the way
women shop for their body’s.
What’s it like to be in the window of Selfridges on Oxford Street?
Mahalia: It’s a fantastic career achievement and I was a little overwhelmed when I saw the window display
for the first time! It’s not just a personal win for me, I feel like it’s a win for real women being
represented in the media.
Looking to the future I hope young girls will grow up seeing more women being displayed in the
media as confident and proud of their bodies so they feel confident about who they are as a person
and a woman.
As a curve model did you ever think you would be the face for such and iconic brand and
Mahalia: You can only dream that you will be given the opportunity to have such a platform given to you as a
curve model. As an advocate for diversity and body positivity I am very proud that a campaign such
as this will be in the mainstream media.
I’m extremely excited to see what influence this campaign will have.
Is The Body Studio something that appeals to you as a woman?
Mahalia: Knowing that I could go to one place that welcomes every body is a huge factor to me and to
many of my friends and women I know. There is a massive range of products available in one place,
the clothing has sustainability and there is the added bonus of affordable ranges and all of the
clothes fit well, structurally they perform well and they look amazing. It’s a one stop shopping spot.