Last week I was invited and attended Professor Green's new 2013 clothing launch alonsigde sportswear giants PUMA who I'm increasingly becoming a fan of.
The event held at The Oval Space in Bethnal Green, London was a pleasant and welcomed change from the sportswear events held typically in Shoreditch and my gosh was it hot!!
The collection which proceeds 'with a nod to festivals, sun and the great outdoors' celebrates Professor Green's clean look alongside PUMA's continuation of collection based characters with 2013's Summer collected focused on the Honey Badger.
Professor Green tells me "The Honey Badger is relentless, thus here we have our second season. I'd tell everyone how excited I'm about them seeing the collection but I'm more excited about seeing them wear it! Not least of all women in the Honey badger vests...'
With that I leave you with trend led collection, featuring a satin bomber jackets & backpack by PROFESSOR GREEN X PUMA, available from JD Sports, ASOS and Footasylum from 19th July 2013 and a little word to PUMA - PRO included me in the latter statement. Summer's nearly here!