01 March 2011

ck one is here....TODAY!

The ck one campaign is the biggest Calvin Klein campaign to date incorporating, for the first time, Underwear, Jeans and Fragrance.

As you should already know, the ck one campaign is a unique boundary-pushing representation of youth, beauty, culture & music. The Spring 2011 campaign is a multi-layered, interactive experience that will document the faces and voices of the “now generation” in a groundbreaking, original advertising format that involves not only the talent, but the viewers themselves.

A selection of ck one product is now in stores, with visuals being switched out and the Vending Machine (selling ck one underwear) is in the
Regent Street
store too.

Please take the time to go in store and to look at the ck one microsite www.ckone.com - now live, with content being continuously updated. With so many activities happening in relation to ck one we have no doubt that the ck one experience will not disappoint. 


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